Privacy notice

1. About this notice

This privacy notice explains how Rado Watch Co. Ltd., Bielstrasse 45, 2543 Lengnau, Switzerland (“Rado”, “we”, “us”, “our”), as the data controller, processes personal data in connection with your use of this website (the “Website”). It should be read together with our Terms of use and our Cookie notice. We will publish any changes on this page.

2. What personal data do we collect?

This Website presents our collections. It has no customer account, shop or contact form, so we do not ask you to provide personal data directly. When you browse it, we collect technical and usage data (“metadata”), such as:

• your IP address, approximate location, browser, device and operating system;
• the pages and products you view, the website that referred you and the time of your visit;
• information collected through cookies and similar technologies, as described in our Cookie notice.

If you contact us by email or telephone, we process the information you choose to give us, such as your name, contact details and the content of your request.

3. On which basis do we process it?

We process personal data:

• with your consent, where required by applicable law;
• to comply with legal obligations that apply to us;
• for our legitimate interests in operating, securing and improving the Website, understanding how it is used and promoting our products, where this is permitted by law.

4. For which purposes?

• to provide the Website and make it work reliably and securely;
• to improve our content and online presence;
• to answer your requests when you contact us;
• to comply with and enforce legal requirements, our Terms of use and our policies.

5. Who receives it?

We may share personal data with:

• our parent company, The Swatch Group Ltd, Seevorstadt 6, 2501 Biel/Bienne, Switzerland, and its affiliates;
• service providers acting on our behalf, such as hosting providers, who are contractually bound to protect your data and use it only for the services they provide to us;
• authorities or other parties where we are required to do so by law, or to protect our rights, property or safety and those of others.

Personal data may be transferred to and processed in countries other than your own, including Switzerland. Where such transfers are subject to legal requirements, such as those of the Personal Information Protection Law of the People's Republic of China, we put the required safeguards in place, for example standard contractual clauses. You may contact us for more information about these safeguards.

6. How long do we keep it?

We keep personal data only for as long as necessary for the purposes described above: until you withdraw your consent, until your request has been handled (and no longer than twelve months after our last contact, unless another justification applies), or as long as the law requires us to keep it.

7. Your rights

Subject to applicable law, you have the right to:

• access, correct or delete your personal data;
• restrict or object to its processing, in particular for direct marketing;
• receive a copy of your personal data in a portable format, or have it sent to a third party;
• withdraw your consent at any time, without affecting processing that took place before;
• lodge a complaint with the competent data protection authority.

8. How to contact us

To ask a question or exercise your rights, please contact us:

This page is adapted for this website from the legal notices published by Rado. The full version is available on rado.com.